Monday, March 24, 2014

How is developing a Mobile game preferable over an app and still be profitable?

Games remains the most popular category of apps in both app stores. Making a game is always an exciting idea. An interesting game can attract numerous downloads and create huge revenue potential for an app development company. Yes, developing a game app is preferred over other app categories and are often turn out to be the highest grossers in the app stores. The profitability of a great game app remains unquestioned within the app development community and more and more games are being made.

If you browse across the most grossing iOS apps of the last year, game haves again taken the centre stage with their sheer number in the list. The trends follow in android too with a lot of games earning most of the money. However at the same time, most of these game apps are either free or provide in app purchase options. Are they profitable enough? Is making a game app confirms increased chances of profitability?

http://openxcellinc.tumblr.com/post/80563802264/how-is-developing-a-mobile-game-preferable-over-an-app

The state of touch screen devices:

Look into the enterprise apps, they do not really amass to huge download numbers. Blackberry has been ousted by Apple but iOS 7 enterprise features is a recent thing. The gross implication still suggests that the touch screen devices still contribute to a large number of media consumption. Casual mobile games steals a significant share of that pie every time. It is apparent from the data posted by Flurry that games are one of the most engaging app category in the app stores. More than 30% of the time on smartphones are spend on casual games. Females contribute to a lot to that share too. Hence, there is a lot of scope for an app development company when they make a game application.

The profitability factor:

Game apps brings substantial to massive earning potential that can be churned out of multiple monetization routes. An app development company believes that these days it is utmost important to deploy a free version of the game. The first version need to be free. Being a game app, there must be an opportunity for everyone to download and enjoy the game. Free download dodges the of price and provides experience to a large number of users. Following the success of the first version, a paid version can later be launched to monetize the user base.

The game app can also be updated to give new features and provide in-app features that can be paid. The session time can also be monetized with ads that are strategically crafted with respect to the UX/UI.

Everybody likes some casual entertainment:

Every app development company that ever worked on an app will understand that while other apps can be demography specific, games breaks all these barriers to enter all the territories. Everyone, despite their age, language or gender can play a casual game creating a lot of revenue potential that is apparently difficult with other apps.

Games are one of the most popular category in the app stores and can promise huge revenues for a developer. If one can execute a great game app idea, it is surely going to get big on app stores.
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