How mobile and apps have transformed the way of business?

Consistent evolution is the key to a successful business, and it is must for every enterprise to consider their growth closely in regard with the latest trends and technology around the world. It is certainly every entrepreneurs utmost aim to be where their potential audience is. And today, we need not mention that an enormous mass is heading towards mobile apps and mobile commerce in order to suffice their savviness for mobile technology.

The latest juncture is that, social media is taking over televisions and most importantly the smart phones and tablets are all you need to accomplish any sort of tasks on the spur of the moment. Indeed, the digital transformation has already taken place and now it is time for the enterprises to streamline operations, drive increased productivity, and enhance their customer experience by incorporating mobile technology into their business.

The potential enterprises who haven’t yet and are willing to incorporate mobile technology into their business, need to closely pay attention to some insightful facts and also to how the audience have been more precisely interacting and responding to various businesses with the help of smartphones and tablets. Yes, the change is revolutionary and eyeopening.

• The mobile usage statistics acquired recently by conducting analysis show that users are accessing apps 87 percent of the time they are on a mobile device; this means they are spending only 13 percent of their time on the World Wide Web.

• According to Simon Khalaf, the CEO of Flurry, Internet technology has triggered the most rapid and remarkable disruption of conventional business practice since the Industrial Revolution. Fueled by social media, cheaper data, improved telecommunications infrastructure and the rise of mobile technology, the global economic landscape is growing and changing in ways never before seen.

• Previously, the mass would have to greet piled up emails, which are now being instantly checked and responded in two to twelve hours.

• Social networks are now full-fledgedly taking their own course to help businesses grow. It is the prime place where your business has the maximum chances of going viral and creating the greatest buzz.

• The availability of mobile apps almost for free of cost is driving more and more people to try novel apps from different platforms.

• The lowered technology costs are driving more people to grab a smartphone and experience the unmatched user experience.

The front runners’ take on How mobile transforms the enterprise?

• John Jeremiah, the senior product marketing manager of HP quoted, “No vendor can take for granted their place in the New Style of IT, it has to be earned. Traditional vendors have to re-think themselves, new products, new partners with new solutions.”

• Some striking thoughts shared on Why enterprises should love mobile by a panel that comprised of Moderators, Marketing Managers and Directors from companies like eWEEk, HP, IBM and more.

• The value of a multi-disciplinary approach in realising and enabling innovation through mobile

• Digital innovation at the centre of new business development

• Fostering an environment of innovation allows businesses to thrive and creates positive impact in all areas

How can you implement mobile into your business?

Step 1- Create an effective online presence with a virtual brochure, a dedicated website of your product or brand. It holds more value than paper version, low- cost and easy to update.

Step 2- Tweak the best part of your brand or product and transform it in the form of an app. Your goal should be to make it valuable by all means; something that compels the audience to come back to it at regular intervals.

Step 3- Now, study your business process, evolve and optimize accordingly.

Step 4- You can also consider mobile first wherein you serve a responsive website to your target audience. Making a responsive website becomes a must if mobile app development is not your priority.

Monetization and value through android’s uniqueness

Android might not have many takers from the BYOD gang but it has its own advantages that adds irreplaceable value to its users. Of course, it is the customization we are talking about and its advantages that puts android over iOS in many aspects if not security. There are many takers for that and twitter seems to be one of them. Recently, the company has acquired the  popular launcher app called cover. Both Cover and Twitter give credit to the openness of android and the association can be highly beneficial for Twitter.

What is cover?

Android app development experts have been enthusiastic about launcher apps after the first home app launched by facebook. Cover is an extension of that experience put forth in a favorable and non interruptive manner unlike Facebook home. The application groups your apps in accordance to your daily routine. So when you go out at work, you have all the office, mail and other important apps on your screen while when you come back home, pandora, netflix etc. are already on to have you entertained. The app considers many variables to determine your location and activity you are involved in. In other words, the app knows where you are and what you are doing.

Importance for Twitter

Android app development company India believes that Twitter could have a lot of advantages from the acquisition. Twitter can be always aware of your location and daily activities and this creates huge monetization potential for the platform. Twitter can send socially driven and group oriented ad suggestions and can also send push notifications.Apart from that android app development experts suggest that launchers are a great way to create lock screen apps and twitter can very well do that with cover.

Android app development India experts are seeing a number of opportunities in the platform for monetization. Despite being a second choice to iOS in many aspects, there are unique opportunities provided by the ecosystem for substantial monetization.

An iPhone for everyone?

iPhone app developers can be up for another surprise this year. It is because Apple can release their next iteration of iPhone with 4.7 and 5.5 inch screens. Apple had earlier stressed on the experience part and said that big screens does not make a phone greater. However some recent leaks has confirmed that the new iPhone might be launched in 2 versions that would vary in their screen sizes, the bigger being 5.5 inches. So where does the company going? Has it also started believing that getting bigger is the only way to evolve?

A mobile device:

You might have come across this weird scene of runners running with huge galaxy devices held in their hands. iPhone users never reached there. However, with this news breaking, it is obvious that iPhones might not remain as mobile as it is till date. Carrying anything in your pocket which is bigger than 4.5 inches is difficult. If the next iPhone is this big, then it is surely going to loose customers who use it as a mobile device for fitness purposes. For an iPhone app development company that make such apps, it will be difficult. A 5.5 inch screen kills the mobility factor of a smartphone.

A segregated market:

Apple might also be looking forward towards creating an iPhone for each and every user. Already, we have 4 variants of the iPhone today. The only thing that the iPhone lacks is the massive screen size that android OEMs are offering. from 3.5 to 5.5 inches, the iPhone will be available in many forms for everyone to make a choice. One who wants a massive screen might buy the biggest one while few might feel that the iPhone 5 is the perfect one. Based on income demography iPhone has always targeted the richest and hence price will not really matter. Those users would buy an iPhone if they so want.

A lot has been talked about smartphone screens getting bigger. While opinions are segregated over the choice, it seems there is a high probability that Apple is setting up more product depth for its prospective customers iPhone for everyone to make a choice.