Being
an opensource mobile operating system, android has always been the
center of attention
for mobile app developers. Exclusive applications such as the
laucnhers and lock screen apps are exclusivly an android thing. But
apart from the apps, android is also responsible for creating
internal segments of users within the android ecosystem. We are
talking about the markets in countries like India and china where
android OEMs such as micromax is writing altogether a new story with
their budget smartphones. These smartphones are priced lower than
$100 and run on android. How can these users with small pockets
affect or drive app monetization in the play store? How is it
beneficial for android?
In
the first glance it might not very beneficial for google to have so
many devices running android under these cheap brands. However many
android
app development company india believe that these users could
amount as a substantial subset of users who could drive a lot of free
apps downloads and provide rating for the applications aswell. If you
have observed, the google play store provides a quick rating option
in the play store for each time you visit. This rating is generally
asked for the previous application the user has used. It is definite
that if the number of users using an increases, the rating would also
increase. App stores have already set users ratings as a critical ASO
varible for app ranking. It is practical because, more the rankings
are, more aunthetic reviews and hence position of the app would be.
Android
apps would mostly earn from high end device users. And to give user
satisfaction, proper app ranking is neccesary. Seeing this, these
internal segments within android are quite valuable for users as well
as mobile app developers who want to get their app discovered.
0 comments:
Post a Comment