Friday, June 21, 2013

From 3.5inches to 4.5inches and now 5+, the chaos in standardization

The Smartphone market is under the turbulence of dynamic screen sizes. While Apple maintained a 3.5 incher to be the standard screen size, the perception has changed a lot since then. These days anything near to 4.5 is perceived to the ideal but seems like it is going to change soon. With Sony, Samsung and HTC gearing up for the phablet battle, the perception of standard screen size is yet to change again.

In this race, while Samsung has already entered the market with a 6inch phablet, other entrants are also geared up for a battle. One of them which have been getting a lot of attention from android app developers is the Xperia ZU tablet. Codenamed ‘Togari’, the Xperia ZU features a 6.3 inch screen with features a landscape type UI operation. The phablet is packed with 2.3 ghz snapdragon processor and is bundled with 2gb of RAM. Obviously this is one of the fastest machines out there for android app developer to create high end apps and games. Sony is betting on high end features and a great build quality to make people adapt the ZU.

On the other hand, galaxy mega series has been received with moderate enthusiasm which might make Samsung build another series of even more powerful devices (with even bigger screens as well).

However in midst of this, the pricing of the devices would emerge as the fundamental differentiator to classify the exact segment of the device. Be it something like the mega series, which has modest processing power but a big screen or something like ZU that gives it all.
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