A new evolution of online video platform stares us on the horizon. Path breaking technologies and huge paradigm shift with innovations in web 2.0 technologies and advancements in the mobile landscape have changed the way people have embraced the digital media evolution such that even the way people watch video is evolving. As tablets and mobiles become a ubiquitous commodity, it provides an impetus to mobile app developers and app development across world. While you tube has been immensely instrumental is steering the digital media wave to its present state, Recent developments like the launching of YouTube Space built for YouTube creators to learn, Share and create by giving them an opportunity to create original videos, share experiences and attend screening at its huge fully equipped facility in LA, London and Tokyo, or even the latest news of AOL acquiring video Ad platform Adap.tv to become leading video platform in the industry point to a near future where online video platform holds immense possibilities. Moreover certain crucial trends as the meteoric growth of the mobile apps development, The democratization of video production and distribution, The shift from viewing linear TV to anytime, anywhere viewing pave the way for a very promising future for utilization of the online video platform in various industries.
The innovations in mobile app development such as the new age over-the-top messaging apps like the Vine, Instagram, Whatsapp among others and further on their evolution to include video into their core features apart from recently unveiled animated gifs chat from Pinger for iOS that lets you turn a video snippet into a animated chat as part of its messaging 2.0 wave or the newly launched MixBit by AVOS, a company founded by the two co-founders behind YouTube, promises to usher a new wave as a mobile first video platform that is all about editing and putting a video clips together to create a medium length video. Such innovative apps indeed set the trend for encouragement of App Development India and other app hubs can capitalize on, with their huge pool of Indian App developers and raise the bar for App Developers in India. Therefore hordes of mobile app development companies have rapidly emerged to tap into the immense potential that mobile apps can unleash when complemented with online video platform in new age retail , Healthcare, Financial services and entertainment media.
A sign of an evolution and emergence of a fluid convergence of internet, Social media and television in near future is aptly emphasized by the recently launched Google Chromecast, The revolutionary HDMI dongle that allows users to transfer and stream your favorite online entertainment through Airplay-type system on your HDTV by press of a button. Moreover as per a recent survey that offers key insights into how viewers watch video online around the world, with the increase of tablet users, the media consumption and especially videos as massively increased predominantly the engagement level for digital videos that comes from social channels. Adding fuel is the recent popularity of cloud computing through which videos can be accessed from a remote network of computers through internet, Thus popular Mobile apps as YouTube, AOL and many others let users stream videos easily to their mobile devices and with the trend set to grow there are lots of opportunities waiting to be tapped in online and mobile video platform and complementing it is the mobile app development ecosystem that can be utilized by Indian app developers as an opportunity.
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