Augmented reality in Mobile application development hugely enhances the user experience and usability. A major link in the chain of ‘Internet of things’ and voted by Gartner as one of the top 10 IT strategic technologies of the world, Augmented reality is playing a very crucial role in mobile application development India and such significant hubs with huge talent pool of mobile application developers face a challenge and have a steep learning curve. With the recent launch of Google Glass reigning the airwaves and taking the digital world by storm, Augmented reality technology is undoubtedly geared to be one of the prime user interfaces of the future that will rule the next digital wave in the app sphere. While AR make mobile devices and tablets more engaging and entertaining on an individual level, Mobile Augmented reality Apps have powerful potential and opportunities that can be tapped through Enterprise Apps across various sectors, From retail to architecture, From transport to hospitality, Gaming to Media & Entertainment among others.
According to Wikipedia, AR is a live, Direct or indirect view of real-world environment whose elements are augmented by computer generated sensory elements and inputs such as sounds, video, graphics or GPS data, As a result the technology functions by enhancing one’s current perception of reality.” It thus enhances one’s environment by the use of mobile, glasses or any other device, Which in itself provides a massive potential to the mobile application developer community to contribute to mobile application development.
While innovative companies like Layar and Metaio, PAM have been frontrunner and utilized AR to create brand experiences for the consumers by creating a confluence of real world and the virtual world, through which users can access engage and consume digital content overlaid on the physical world, Augmented reality is now a widely emerging genre more so in location based mobile apps across the major mobile app stores as Google Play and iTunes App store, Thus While iTunes boasts of popular apps as Wikitude, PAM, Yelp, Layar Spyglass The top ten popular android mobile augmented reality apps are Google skymap, Lookator, Google Goggles, Google ingress, Layar, Wikitude World Browser, Augment among others.
Apart from its benefits on an individual level, The implementation of AR in enterprise apps more so in the realm of employing the mobile augmented reality apps for advertising becomes a more pertinent point, Since these interactions are easily measurable with analytics that can be filtered by click-through rate, Location/ Time, source media that empower brands to build a more engaging conversation with their customers by superimposing digital information onto a live view of the physical real world environment around the customer. Thus (AR) Augmented reality is definitely the way forward for brands to increase their brand engagement with customers and mobile augmented reality apps as a platform does it with ease and on a more in depth level.
Talking about Mobile augmented reality Apps proliferating the enterprise Apps domain, Various industry leaders like HP, Qualcomm, Canon and Google have already made a headstart in this field, Several more companies like Audi, Disney and Leap from across different industries too are treading the path to develop applications using Augmented reality technology. Thus Mobile application developers with their collaboration and continuous innovation in web 2.0 technologies are a potent tool in Mobile application development which thus kick starts a spiral growth in the mobile app landscape. In the retail sphere, Recently Frito-lay choose AR to enhance its in-store promotion via Augmented reality mobile application, Thus engaging the shoppers to interact with characters from the popular Skylander Giant game in a unique and innovative way. It brings the skylanders giants characters to life on their smartphone by scanning in-store displays and they can take photos of themselves and their families which appear on screen as if they are interacting with the character while they shop. Also in the hospitality sector, McDonald & Metaio together launched Mobile augmented reality experience with Mc Donald’s augmented reality app called McMission, Available on both Google Play and iTunes App Store it educates about McDonald’s commitment to sustainability. Similarly IKEA augmented reality app called IKEA catalog lets users visualize interior designs with images of actual IKEA furniture in their home before they buy it, Thus help customers make a more assured and informed purchase.
To further drive home the point of its immense relevance in time to come, Recently mobile Augmented reality App was utilized in healthcare, where surgeons at Asklepois hospital located in Germany, have used augmented reality App to perform a live surgery successfully as the mobile augmented app not only provided accuracy but also an ability to provide a surgical plan.
Thus Mobile augmented reality Apps with growth of mobile application development has the potential to play a significant role in the future evolution of various industries as Entertainment, Industrial design, Medical, Sports, Tourism, Navigation among others by offering a more engaging and real life experience in conjugation with additional technologies like image recognition, Contextual Awareness Mobility, Location based service and many others.
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