Friday, April 5, 2013

Can Facebook phone pose a challenge to Google?

One of the major reason for which android was created it’s due to the fact that Google was quick to sense the potential in the Smartphone and developed its own OS against Apple. With the iPhone, Apple tried to get even closer to its customers. It was not only the device but a great way to access quality content and software. In the same way Google strengthened its presence in the mobile with android. But with the few FB skin made entirely over android, isn’t it allowing Facebook to take advantage of a fully baked platform to literally understand usage patterns and other details?

The hunger for data
It is really important to be able to have in-depth information about users to specifically build applications. The Facebook phone is built around an idea of people and not apps. With a FB skin over android, FB will be easily able to track your location, your preferences and phone numbers to target its ads in the mobile. Mobile app development companies that build apps might have a chance to integrate their apps to the FB skin but that won’t be too exciting. The freedom of Facebook accessing all the data can pose a challenge for Google. Google which is already suffering with low involvement in G+ might create an FB that might challenge Google with its own OS in the future.

On the other hand many mobile app development companies like Openxcell, feel that the idea of a phone build entirely around Facebook is not really a driving factor. People love a broad configuration in their phones which is stuffed with apps and none is provided by FB at time moment.
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