Thursday, April 4, 2013

How far can Samsung play on the bigger screens? Share prices are already falling!

Samsung’s share has reportedly fallen after the S4 release. A number of news dailies from South Korea and other countries as well have reported that the share of the company fell by a whopping 1.7 percent on the early trade on Friday. So, have people lost faith over the innovative streak of the company or the lack of innovation has started to creep into its line of galaxy phones? Let’s look at a few instances.

The new S4 and the processor debate
Android app development experts who constantly test apps on galaxy models believe that if any company that has proved the phrase ‘seeing is believing’ then it must be Samsung. Their AMOLED produce inaccurate colors but appeal to the general eye of the public due to its vividness. The swipe actions feel very smooth but again the lower response time of AMOLED plays a critical role here. Unlike an iPhone which derives the smoothness from efficient software and processing, the galaxies still manage to come neck to neck visually to the iPhone. However as products travel through a timeline, they must evolve. And despite the plastic chassis being pointed out by so many analysts, the S4 again sported one. To add to the woes, it looked exactly like the S3.

Agreed, there has been a lot about the processing power of the S4 but at the same time but again why the company chooses to offer the snapdragon instead of the Exynos? Despite the fact that these are potential markets; the 8 core processor remained a fantasy for these users. Although the snapdragon s4 based on KRAIT architecture is also highly advanced, the idea of 8 cores is more fascinating to hear and hold.

The mega galaxies
Yes, they are getting even bigger now. From 5 inchers, the mega galaxies (to be launched by the company) will now go beyond 6 inches. The increasing screen size has become imperative in the last couple of year as breakthrough and revolutionary ideas have taken the backseat. After Jobs died, Apple faced a storm of marketing from Samsung that made a horde of passionate buyers for the galaxy s2s. The bigger screen and advanced hardware were the prime driving factors. The trend continued with S3, bigger processor, bigger screen, bigger camera and some technologies that were worth talking about such as the smart stay. However users figured out that these are not really useful.

In the S4 launch however, people were expecting a lot more than the device offered. “So basically a bigger screen and hardware, NOT AGAIN”. Even competitors like HTC and Sony launched substantial features like a great UI with maps integrated into the gallery in HTC while SONY gave a 100% waterproof phone with great specs. Android application development companies are also maintaining a close watch regarding the performance of these devices.

Samsung has been the leading brand in the android flagship race. But with a narrow idea of beefing up only the specs, (especially the screen size) the company’s potential to innovate has come under scrutiny. People have adapted to the fun of bigger screen as it was natural. But now it’s over. If Samsung chooses to continue this strategy, they may have to peruse the consumers to buy separate bags to store their phones because at this rate, we might have to hold a 14 inch screen with both the hands to make a call or you might just want to lay your head over it while making a call.
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