The utility of a Facebook phone has been put under a lot of speculation. The importance of a phone which is crafted with a singular idea of social interaction is nether finding positive critical acclaim not it’s destined to become a hit with many sections of buyers. As social networking is classified as a casual activity on internet, the idea of a dedicated Facebook phone with custom made android UI is not a magnet at all. Although it might stir up a few android app developers and their thinking; the idea of apps and its features integrated to social media as core utility of a device is not exciting.
According to a report it is likely that the Facebook phone is a mid range HTC device. Even If a moderate price point is selected for the purpose of attracting masses, it is likely face tough competition from other android phones.
Idea of a Facebook phone is not convincing
It has been clearly identified that social networking is a part of the daily Smartphone activity and its nature is casual. Hence applying the logic of engagement; the affinity of users towards having a Facebook phone is feeble. Moreover, in midst of the noisy handset market, exclusive features in other android phones might motivate users to look past what Facebook has to offer in their phone.
Although it might seem like that the Facebook phone will not find a lot of users; it might offer a few exclusive features that can only be accessed by the advanced Facebook users. As Facebook suggests that it might pay 3% of its total users who have intense and popular Facebook activity. If Facebook’s plan gains popularity, then there might be a scenario that will be different altogether. People might buy the Facebook phone as their second handset while sharing content through it throughout the day.
Facebook has not proved so important that it can influence the Smartphone users to remain on the platform forever. Given that the idea might need a push which can involve paying its users as well.
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