Samsung is going to open brick and mortar experience retail boutiques in the 1400 best buy stores. They will be called Samsung experience shops and would provide experience to the customers directly. The stores will start popping up around the time when galaxy S4 is launched in US, thus accelerating the brand and possibly leading to more sales of the flagship handset.
Why does Samsung need dedicated stores?
Samsung has been a prime brand for the consumers as well as mobile app developers. Leading android app development from the front, Samsung is a direct competitor to Apple. Both Smartphone manufacturers have been marketing aggressively however Apple remained very instrumental with its experience stores. The experience stores drew a strong visual identity towards the brand and served as a catalyst to drive sales. In the same manner, the experience centers of Samsung will provide the buyers an opportunity to use the product and experience its features. The staffs present in the experience boutiques will be able to show the customers as to how various devices such as Smartphone, TVs, laptops etc can work together in a synchronized manner. This can also lead to bundling of products or might also boost the sales of Samsung’s peripheral electronic devices as well.
These experience centers are suggested to be bigger than Apple’s and provide easy purchase experience as well.
It is really interesting to watch the competition get fierce on each and every level possible. Not only it is good for the consumers, mobile app developers can also eye an increasing market for their mobile applications.
Why does Samsung need dedicated stores?
Samsung has been a prime brand for the consumers as well as mobile app developers. Leading android app development from the front, Samsung is a direct competitor to Apple. Both Smartphone manufacturers have been marketing aggressively however Apple remained very instrumental with its experience stores. The experience stores drew a strong visual identity towards the brand and served as a catalyst to drive sales. In the same manner, the experience centers of Samsung will provide the buyers an opportunity to use the product and experience its features. The staffs present in the experience boutiques will be able to show the customers as to how various devices such as Smartphone, TVs, laptops etc can work together in a synchronized manner. This can also lead to bundling of products or might also boost the sales of Samsung’s peripheral electronic devices as well.
These experience centers are suggested to be bigger than Apple’s and provide easy purchase experience as well.
It is really interesting to watch the competition get fierce on each and every level possible. Not only it is good for the consumers, mobile app developers can also eye an increasing market for their mobile applications.
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